Read The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights by Peggy E Chaudhry, Alan Zimmerman Online
[Peggy E Chaudhry, Alan Zimmerman] ☆ The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights ↠ Read Online eBook or Kindle ePUB. The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights Serious, comprehensive book Sylvia Buffington Hutchins This book examins and measures the exploding problem of counterfeiting with proven analytical tools and practical solutions. Counterfeiting costs big money to almost every global business. This book measures it and focuses on solutions.. Mike Peng said A truly MUST READ book on global business. THE ECONOMICS OF COUNTERFEIT TRADE by Peggy Chaudhry and Alan Zimmerman is the most comprehensive and most informative book on this sensitive IPR top
| Title | : | The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights |
| Author | : | |
| Rating | : | 4.19 (784 Votes) |
| Asin | : | 3642096638 |
| Format Type | : | paperback |
| Number of Pages | : | 194 Pages |
| Publish Date | : | 2015-04-24 |
| Language | : | English |
Serious, comprehensive book Sylvia Buffington Hutchins This book examins and measures the exploding problem of counterfeiting with proven analytical tools and practical solutions. Counterfeiting costs big money to almost every global business. This book measures it and focuses on solutions.. Mike Peng said A truly MUST READ book on global business. THE ECONOMICS OF COUNTERFEIT TRADE by Peggy Chaudhry and Alan Zimmerman is the most comprehensive and most informative book on this sensitive IPR topic. Chaudhry and Zimmerman have done an excellent job in estimating the size of the global counterfeit market. Putting together evidence from numerous sources around the world, this is hard, investigative academic research at its best.As Global Strategy author who is constantly looking for the newest research-
From the reviews: "This research-based volume not only reviews the history of counterfeiting, estimates the size of the market … and lists the stakeholders who are harmed, but also documents the way consumers and company managers respond, studies enforcement and IPR organizations, explores some of the social marketing techniques that have been used to discourage the distribution and purchase of counterfeiting, and makes recommendations to producers fighting counterfeit competition. … the authors’ outline of a number of areas for future research, help make this volume an authentic winner." (Mimi Dollinger, Business Horizons, Vol. 52, May-June, 2009)
This is the first book to fully examine the size of the counterfeit market. Walk down any main street in Paris or New York and there is evidence of the counterfeit goods trade. It describes counterfeit trade from a global and strategic business perspective.
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