Read Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads by Kerry Randall Online
! Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads ☆ PDF Read by # Kerry Randall eBook or Kindle ePUB Online free. Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads YP Commando swears by the lessons in this book Richard L. Larkin Effective Yellow Pages Advertising for Lawyers is one of those books that is elegant in its simplicity, and timeless in its advice.As a yellow pages professional with far too many years of industry experience, I am best known as "The Yellow Pages Commando," the writer of a weekly e-zine with a readership of more than 10,000 yellow pages professionals.That is to say, what I know. "Great Book!" according to Dave MB. This book reviews
| Title | : | Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads |
| Author | : | |
| Rating | : | 4.27 (846 Votes) |
| Asin | : | 1590310608 |
| Format Type | : | paperback |
| Number of Pages | : | 183 Pages |
| Publish Date | : | 2014-07-23 |
| Language | : | English |
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Cluttered, -- Ross Fishman in Law Practice Mangement Magazine. Shrieking red headlines. As a marketing professional, I have long marveled at the wretched quality of Yellow Pages advertising
YP Commando swears by the lessons in this book Richard L. Larkin Effective Yellow Pages Advertising for Lawyers is one of those books that is elegant in its simplicity, and timeless in its advice.As a yellow pages professional with far too many years of industry experience, I am best known as "The Yellow Pages Commando," the writer of a weekly e-zine with a readership of more than 10,000 yellow pages professionals.That is to say, what I know. "Great Book!" according to Dave MB. This book reviews the basics of advertising and how Yellow Pages are different from other forms of ads. In most ads, you have to cut through the clutter to get people's attention. In the Yellow Pages, people are flipping through the book because they need a lawyer and are going to hire one now.Kerry goes through all the basics in a clear concise writing style, gives lots of exa. "First things first: buy the book." according to Matthew Johnson. You'll be mighty glad you did.Effective Yellow Pages Advertising for Lawyers is the best book about marketing I have ever read. Period. Bar none. This book is not just about yellow pages; this book is a marketing bible, chock-full of new perspectives into why people buy and how they decide which advertisers they are going to call. I learned to stop selling and to start letting
Kerry Randall is the founder of Kennedy Greene Associates, the nation's leader in market analysis, content creation, and Powerful Yellow Pages Solutions® for advertisers. With nearly thirty years of marketing experience, Kerry Randall has created thousands of broadcast messages, Yellow Pages ads
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